Through my experience, I have learnt the significance of user experience and user interface to guide the aesthetics of design, and the overall impact UX have on shaping a product.

Oh, and I also like to code ⌨️❤️

Keynote Speaker at the UX Crunch event


🧑🏻‍💻 About

My role as a UXer centres around putting users at the core of product design, focusing on user experience as well as improving design practices and consistency. I concentrate on creating an appealing product that users want to engage with, through strong attention to detail, pushing boundaries with visuals and integrating modern frames of reference to convey the brand.

Through my experience, I have learnt the significance of user experience and user interface to guide the aesthetics of design, and the overall impact UX have on shaping a product.

I am passionate about user-centred design, and the impact it can have on people’s lives. Above all else, I want to make a difference in the world, a real, quantifiable impact.


💼 Experience

Senior Experience Designer - Costa Coffee
April 2021 - Present

Responsible for leading the design of end-to-end product experiences to deliver value to customers and the business, design, test and create user experiences across digital products (app and web) by taking a brief for a new journey or UX on the app or website and design, prototype and testing the journey, driving consistency and continuity of user experiences across all digital channels regardless of IT solution (local or global), design best in class, consumer centric digital experiences globally for Costa, apply a global lens to digital experiences to ensure they scale in international markets, apply a ‘mobile first’ approach to user experience design, catering for our top used channels and devices, create engaging concepts and prototypes that can be shared with markets that generate excitement, work collaboratively with the Brand and Platform teams to create true omni-channel (offline and online) experiences, create regular audits and analysis of competitor and industry leading experiences to share with stakeholders, application of user-centric design techniques to create products that achieve customer and business goals, applying a range of human-centred design methods to solve complex problems and facilitating cross-functional teams to design new and optimise existing products, effectively collaborate to engage customers and understanding the customer problem that is most valuable to solve, data driven to incorporate the right balance of qualitative and quantitative insight into decision making, demonstrating the impact of the solution on business outcomes and use data to guide design decisions, contributing to the principles, UX best practice and frameworks to help support the team to deliver a coherent experience at every touch point with Costa and run and lead design workshops such as problem framing, design sprints.

Senior UX Designer - cinch
January 2020 - April 2021

Working in squads, adopting the OKR (Objective Key Results) approach, discovery and ideation with cross-disciplinary workshops, running design sprint workshops, conducting user research and usability testing lab sessions, enhancement of existing features including optimisation experimentation, A/B testing working closely with the development team, data analytics to improve design, UX research understanding our target personas, their intent, needs and dreams. Leveraging insights from also session recordings, heatmaps, and more, maintenance of a robust design system, nurturing the culture with knowledge-sharing and collaboration, writing case studies on projects for company wide updates and presenting regularly at show and tell.

UX Lead - TickX (April 2019 - January 2020)
Senior UX Designer (April 2018 - April 2019)
April 2018 - January 2020

Low fidelity sketching out site maps, user/process flows, wireframes, prototyping and refining them on digital platforms, problem solving, focusing on the user experience and the journey to designing high fidelity user interface, usability review (review web/mobile to improve user experience), usability testing, conducting user research and user feedback evaluation, developing original ideas to improve the user experience and simplicity of TickX, with the logical thinking to understand a brief, evaluate best practice and user experience, creating amazing user experiences through clean, intuitive design for our rapidly growing userbase, collaborating with the whole team to define and implement innovative solutions for TickX's direction, visuals and experience. Executing user interface design stages from concept to final hand-off to engineering, presenting designs to peers and key stakeholders, establish and promote design system, best practices and standards, tackling new challenging tasks and taking ownership of projects.

UX/UI Designer - Talent Works International
July 2017 - April 2018

A UX Designer who think like a developer, creating pixel-perfect page designs that begin with buildability, with the logical thinking to understand a brief, evaluate best practice and user experience, usability testing, working closely with writers, developers and other designers to transform conceptual thinking into working digital assets, seeing where an idea can take me across platforms, across media, onto landing pages, into animations, into PowerPoint and print, creating designs that captures the imagination and sites that capture talent.

Senior Web Designer - UK Point Of Sale
October 2015 - July 2017

Working across the company’s website and printed catalogue producing product images, building and maintaining a photographic library and designing a range of digital design work for use in web and email marketing materials, design and development of email templates, adhering to - maintaining and improving brand guidelines for design and attention to detail and research and understand the marketing need allowing for the delivery of a clear design strategy across the chosen media.

Senior Creative - MBi Group
January 2015 - October 2015

Working within a highly focused marketing team on the development and production of sales brochures, reports, advertisements, websites and email marketing campaigns across a variety of exciting projects, creating and delivering print and digital designs from concept to completion, delivering accurate and effective design solutions on multiple projects, taking ownership on projects, Adobe PDF Interaction, Augmented Reality, pitching ideas, art direction, creating colour palettes, researching current and future trends, logo/icon designs, typography, copywriting and proof reading.

Digital Designer - Elior
December 2013 - January 2015

On a day-today basis, working effectively in a team. Gaining excessive experience I am taking on projects on a senior level. Bid/tender production, managing projects, art direction, customer focus, teaching Adobe Creative Suite, creating innovative designs for new presentation material, designing brochures, prospectuses, magazines, postcards, menus, stationery, photography, pitching ideas, researching current and future trends.

Graphic Web Designer - McDonald’s Restaurants Ltd (Head Office)
June 2010 - December 2013

The Learning and Department department at McDonald’s is a dynamic and high performing team responsible for the constant evolution of the McDonald’s curriculum. As the sole design professional within the department my role requires me to be multi–tasked and organised. Creating innovative designs for new training material, logo/icon designs, typography, illustration, web page designs, Adobe PDF Interaction, Adobe Digital Publishing, creating contemporary PowerPoint presentations from raw information provided by trainers, maintaining the Training and Development page on the Intranet, consulting on eLearning design, producing animations and presentations.


🏆 Achievements

Recognition & Featured

Projects featured on Adobe Behance

Design to code article featured on UX Collective (Medium online publishing)

User research article featured on The Startup (Medium online publishing)

Keynote Speaker at the UX Crunch event


📚 Currently learning

Reading

The Design of Everyday Things
Lean UX
HTML&CSS - design and build websites
The Workshopper Playbook

Listening

Jake & Jonathan (Product Breakfast Club)
UX Podcast
UX Blog Podcast
Design Better Podcast
Foundr Magazine Podcast
FT Start-Up Stories
Elite Man Podcast
Entrepreneurs On Fire
The Diary Of A CEO

Learning

HTML, CSS and Javascript


☎️ Contact

07928 669 888
simon.hoang23@gmail.com